An Internet Marketing Plan That Works Part 1

Author:  |  Category: Office Furniture

When it comes to marketing, the web is the most powerful tool ever invented. It is the great leveler of the business world. That is, it allows a one-person company to compete equally to, and sometimes better than, a large multinational corporation.

Of course, that assumes that the small company has been diligent in designing the internet business from the start. Notice I said internet business and not website. The website is only a part of the overall business.

It is the intent of this article to give you the concepts, tools and guidance to help build a strong internet business.

First, lets take a look at the elements needed to make up a successful internet business. This may be a bit elementary for some, but it is important to state them again here for clarity. Im going to list them in reverse order so that you can see how each element depends on the one that comes before it. Lets start with the main goal:

Sales (Conversions) We are all in business to make a profit, and we get that by making sales.

Call to action In order to make sales, we need to ask for the order. This is important. If we dont ask, people will not buy and there is no sale.

Targeted Traffic To make a call to action, we need someone to take the action. Notice that this is targeted traffic not just traffic. We want to have people who are truly interested in our products and services, not just a bunch of lookers who come and go.

Links In order to get traffic, we have to have some way for people to get from where they are to where we want them to be: our site. This is done by links on other sites pointing back to our site.

Relevant Content Once the prospect gets to our site, they must find what they are looking for and it must be related to the subject they want to see.

Unique Selling Proposition This is what makes you different from the competition. It takes a lot of thought and careful consideration, so dont cut it short. This might also come under the heading of Product / Service Differentiation. Find something special that others in your niche have not considered, even if it is old hat to you.

Keywords This is the last and most important item. Everything listed above depends on this one. Get it wrong and you are guaranteed to fail.

Later, we will go over this list again from bottom to top. But for now, lets look at internet marketing itself. There are literally thousands of articles given to the subject of Search Engine Optimization (SEO) or Search Engine Marketing (SEM). However, both are overstated, especially SEM. First of all, we are not marketing to the search engines. We are marketing to people. Even if we are a B2B company, we are still marketing to people. Companies are just groups of people after all.

Secondly, we are optimizing for people too. SEO is only a tool that helps us get in front of people when they are looking for what we have to offer. And that is the whole crux of internet marketing: being in the right place at the right time with the right solution.

Lets take a look at some traditional marketing principles.Before we begin an internet marketing plan we need to ask ourselves a few questions:

1. What is our product or service?

2. How does it benefit our customers?

3. How are we selling it? (Direct, Agents / Representatives, etc)

4. What is our sales cycle?

5. What makes us different? (Why should the customer buy from us?)

6. How do we measure our success?

That is about it. These are very simple questions, but they sometimes have difficult answers. You need to be clear on them before you can design an internet marketing plan, so write them into your plan from the start. This is something only you can do. Others may be able to help, but you know your business best. Take the time to be honest and thorough.

Now lets get back to our list from above. As I said before, we will now start at the bottom and work our way back up. We start with keywords. And I am going to spend a bit of time on keywords because they are that important.


When people have some problem they want to solve, they are turning to the internet like they used to turn to the phone book (Remember those?). When they want something, they type a few words into the search bar of Google, Yahoo!, Bing, Ask or some other search engine. Those words are the search phrase, or keyword phrase.

Once they hit enter, the search engine (SE) goes into its database and finds the documents most relative to that phrase. Its methods are not important here, but it will choose to show those it considers most relevant. If you want to be number one on that all important first page, you must have the most relevant content. And that is the first rule of keywords Relevance.

There are four criteria that every keyword phrase must have:

1. Relevance It must be relevant to your content and product or service

2. Traffic It must have sufficient traffic to make it worth building web pages around

3. Low Competition The lower the number of competing documents the better

4. Profitability It must be able to generate revenue

Notice item 2, traffic. Note that this isnt the number of searches. That is different. Just because someone did a search doesnt mean that they clicked on anything. Also, they may do one search and click on several links. Traffic is the estimated number of clicks each item in the results page receives. This depends on the position. The number one spot gets about 42% of clicks, number 2 gets about 12% and it goes down with each position lower on the page. So it is very important to be number one for your keyword phrase.

Also take note of number 3, Competition. The search engines dont see websites. They see documents. Each page on your website is a document. Do you see the opportunity here? Design a page on your website specifically targeted to one keyword phrase and you stand a much better chance of ranking high for that phrase. Carefully choose the phrase and you have just increased your odds of being number one by a hundredfold.

You start with a theme keyword. This can be the name of a product or service, a subject of interest to you and your clients, or almost anything you feel is a benefit to your potential clients. These theme or seed words are only used to find other more relevant keywords. They are usually so common or vague that they are useless for doing business.

At any rate, you go to a keyword tool like Wordtracker, Yahoo! or Google keyword tools or some other. There are many, take your pick. You will get back a list of keyword phrases that are relevant to your theme. The list should also have a graph or number indicating the number of searches for that keyword.

The Number 1 Keyword Mistake

Now, please avoid mistake number 1 of keyword research. Dont just look at searches and choose that keyword phrase. That is the surest road to destruction. Before you decide on a keyword, type it into the SE and look at the results. In the upper right side of the results page (usually) will be the number of documents containing that phrase. Lower is better. That is item 3 on our criteria list above – Competition. You want as little competition as possible.

You can find item 2 by simply multiplying the number of documents by these numbers:

Position 1: 42%

Position 2: 12%

Position 3: 8%

Position 4: 6%

Position 5: 5%

Position 6: 2%

The remainder by 1%. Dont bother with anything except the first page. That is where we want to be.

Now you have the approximate level of traffic for the keyword. Bear in mind that these are not exact. The actual traffic might vary widely from what you expect. That is because the keyword may match several different kinds of search. But at least this is a good guideline for design purposes.

Now you have items 1, 2 and 3. What about number 4, Profitability? That is also not too difficult to estimate. Go to Google and look up how much people are willing to pay for that keyword phrase. The more they are willing to pay, the more profitable the keyword. Just multiply the traffic (no. 2) by the bid amount and compare that amount to your profit margin. Multiplying that all out will give you the amount of extra income you can expect on a per day basis. Since your website will sell for you 24/7, you can multiply by 365 to see your annual revenue. Simple, Yes?

Well, maybe not. So what is the downside? Developing a good keyword list can be a time consuming process. It can sometimes take weeks and even months to develop a highly targeted and profitable keyword list. If you dont have the time and/or resources to devote to the effort, you may be better off hiring a professional marketing firm to do the work for you. You can get a full report with all the necessary information for only a few hundred dollars, depending on how many keywords you want and so on.

If you decide to go this route, look for the following items in your report. For each suggested keyword phrase:

1. Number of Searches

2. Amount of Traffic

3. Amount of Competition

4. Amount of Expected Revenue per Day

5. Amount of Expected Revenue Annually

6. A List of Top Ten Competitors

For each of the Top Ten Competitors in number 6 above, you will want to see:

1. Number of Back Links

2. Years in Service

3. Page Rank

4. Total Number of Back Links by Page Rank

5. List of Top Ranking, Relevant Keywords

6. List of Sites Linking to the Competitor and the Page Rank of the Linking page

Since this article is a bit long, we will break here and continue in Part 2. We will pick up there with the Number 2 Biggest Keyword Mistake. This is a mistake common to both business people and developers alike. Be sure to check it out.

I hope that this article has been of value to you, and I thank you for taking the time to read it. I am much honored that you would do so. If you have comments or suggestions, I would also like to hear them. You may contact me via my website, by phone or email. You will find the contact information on the website.

India discontinues ?500, ?1000 denominations; releases ?2000 and new ?500 bills

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Monday, November 14, 2016

On Wednesday, India demonetised ?500 (about US$7.50) and ?1000 notes, announced as a measure to fight corruption, fake notes, and black money. Prime Minister Narendra Modi addressed the Indian citizens late Tuesday, and said 500 and 1000 rupee notes would cease to be legal tender at midnight.

To minimise possible difficulties to citizens, transactions using old 500 and 1000 rupee notes were accepted at government hospitals, railway ticket bookings, government buses, and airports. The notes were also accepted at public-sector petrol-pumps, government-authorised consumer co-operative stores, milk booths authorised by State governments, and cremation grounds till Friday midnight. These shops were obliged to have a record of their stocks and sales.

In his announcement, Modi said, “For your immediate needs, you can go to any bank, head post office or sub post office, show your identity proof like Aadhar card, voter’s card, ration card, passport, income tax PAN card number or other approved proofs and exchange your old 500 or thousand rupee notes for new notes.” ((hi))Hindi language: ??????? ???????? ?? ??? ???? ?? ?? ?? ???? ?? ?????? ????? ?? ??? ??? ?????? ????? ?? ??? ?? ????? ?? ??? ?????? ?? ?? ???? ?? ???? ?? ?????? ?? ?? ??? ?? ?? ?????? ?? ???? ????? ????, ???? ??, ???? ?????, ?????? ?????, ???? ?????, ????????, ???? ????? ??? ????? ??????? ???? ?? ??? ??? ??? ???? ?? ??? ??? ???? ???

Modi also announced those who failed to change their currency till December 30 can exchange the notes at Reserve Bank of India (RBI)’s office along with a declaration form till March 31. The notes can be exchanged till December 30 at any branch of any bank across India.

By Saturday, Finance Minister Arun Jaitley said demonetised money equivalent to almost US$30 billion was deposited in banks across India. According to estimate, the old notes accounted for 85% of the total money in circulation. New 500 rupee and 2000 rupee notes are to be issued. Modi said RBI would exercise caution from past experience and limit the circulation of large-value notes.

International tourists could purchase up to 5000 rupees using the old notes at airport exchanges till Friday.

A limit was imposed on cash withdrawal; a maximum of 10000 rupees each day, and 20000 rupees each week, can be withdrawn. Moreover, from Thursday (November 10) till November 24, 4000 rupees can be exchanged in the banks and post offices. The amount is credited to the bank account.

Government workers were informed about demonetising when the announcement was made. Modi announced all banks would remain closed for public work on Wednesday.

In the United States, Donald Trump won the 2016 presidential election on Tuesday, immediately after which stock markets dropped globally. Following the US election and demonetising the money, the Indian stock market fell by 1700 points on Wednesday. Sensex lost 1,688.69 points and Nifty lost 111.55 points on the same day. Indian technology sector companies experienced loss. TCS suffered 4.93% loss and Infosys lost 2.74%.

The Indian rupee is also used in the neighbouring countries of Bhutan and Nepal. The border area uses Indian currency for day-to-day transactions. The Royal Monetary Authority of Bhutan (RMA) has announced the exchange of old notes will be facilitated till December 15. RMA governor Dasho Penjore informed Indian news site The Wire, “We do not know exactly how much Indian currency of Rs 500 and Rs 1,000 is in circulation in Bhutan. We will get a better idea after the deadline to deposit their amount”. RMA has 30% of its international exchange reserve in Indian rupees. Nepal Rastra Bank directed all Nepali banks to stop conducting transactions using the Indian rupee.

On Thursday, there were long queues in front of ATMs and banks to exchange the old notes and withdraw money. BBC reported some banks ran out of cash. Police were called to some banks to maintain discipline. Banks were open on Saturday and Sunday for money exchange.

Shops did not accept the old 500 and 1000 rupee notes. Some emphasised cash-less transaction as well. BBC reported some traders and small business owners in Delhi threatened to call a strike as this move affected their business.

eRetail websites like Amazon and Flipkart announced they would not accept the old 500 and 1000 rupee notes on Cash on Delivery orders. Amazon also announced 15% discount on gift cards worth 500 or 1000 rupees.

The government ceased all transactions using the old 500 and 1000 rupee notes before Saturday. But a Wikinews correspondent noticed a jeweler shop accepting the demonetised notes on Saturday. When questioned, the jeweler said they were accepting the old notes only on purchase. When the correspondent, who did not identify as a reporter to the shop owners, said the old 500 and 1000 rupee notes were not legal money, they said they will exchange the notes in a bank since there were 50 days to exchange with a new and legal tender. They refused to exchange old 500 rupee notes with change, asserting the customer needs to buy merchandise from their shop.

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Eurovision ’73 winner Anne Marie David discusses her four-decade career and the Contest, past and present

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Monday, February 16, 2009

In the 1970s, she was one of the most popular female vocalists in France, and became well-known internationally. Anne Marie David, from Arles in the south of France, parlayed her initial success from playing Mary Magdalene in the French production of Jesus Christ Superstar into taking home the “grand prix” at the Eurovision Song Contest in 1973. Her winning song, “Tu te reconnaĆ®tras” (You will recognize yourself), became a Europe-wide hit that spring.

At the height of her popularity, David perfomed world tours, and even lived abroad in Turkey for a time. In 1979, she tried once again to win the Eurovision, and placed a respectable third. Her song “Je suis l’enfant soleil” (I’m a child of the sun) became similarly popular across France and in the Francophone nations.

As time went on, however, her place in the French music scene became less certain. Touring the world had taken a personal toll, and David decided to retire from music completely in 1987. However, with the help of her fan base, she was coaxed out of retirement in 2003 and is returning to a part of her life that she tried to leave, but never left her. Celebrating four decades in the music scene, David is looking forward to adventurous new projects and a newfound zest for life.

Anne Marie David corresponded with Wikinews’ Mike Halterman about her eventful career, her personal anecdotes regarding living abroad, her successes in past Eurovision contests and her grievances with the way the show is produced today. This is the second in a series of interviews with past Eurovision contestants, which will be published sporadically in the lead-up to mid-May’s next contest in Moscow.

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Scandinavian Airlines System landing gear failures prompt grounding of Bombardier Q400s

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Wednesday, September 12, 2007

The second landing gear failure on a Scandinavian Airlines System (SAS) de Havilland Canada Dash 8 (also known as a Bombardier Q400 following Bombardier’s purchase of de Havilland Canada from Boeing) within the space of a week has prompted the grounding of many of the twin-engined turboprops.

On September 9, Scandinavian Airlines Flight 1209 suffered a right landing gear failure during landing at Aalborg Airport, Denmark. A fire broke out during the crash, and five people sustained injuries. This was followed today by the similar crash of Scandinavian Airlines Flight 2748 at Palanga Airport, Lithuania. No-one was injured.

The accidents have resulted in Bombardier recommending the grounding of all Q400s, which have undertaken more than 60,000 flights, as a “precautionary measure”. This affects leading carriers around the world, including SAS, Alaska Air ‘s Horizon Air subsidiary, Flybe, Japan Airlines, Austrian Airlines Group and Augsburg Airways, and covers around 60 aircraft.

SAS and Horizon Air have grounded 27 and 15 aircraft respectively, while Flybe have grounded six. Another airline, Porter Airlines, which operates the type exclusively against any others, have pointed out that their aircraft have not undertaken enough flights to be affected by the measures.

The landing gear are manufactured in the United States by Goodrich Corporation. One industry analyst, Cameron Doerksen, said that he felt that although the incidents and groundings obviously constitute bad publicity, he feels it would not influence the decision of a carrier considering whether to purchase Q400s. Bombardier declined 17 cents, or 2.7 percent, to C$6.23 on the Toronto Stock Exchange and SAS fell 6 kronor, or 4.8 percent, to 118 kronor in stock exchanging in Stockholm. Goodrich stock rose 19 cents to $64.96 on the New York Stock Exchange.

The groundings have caused hundreds of flights to be cancelled, leaving thousands of passengers stranded every day. The cost to SAS alone is estimated at 10-15 million Swedish kronor per day.

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Surgical Garments And Their Importance}

Author:  |  Category: Clothing

Submitted by: Smart Web

Most people tend to endure cosmetic and constructive surgeries today. And for eminent results most surgeons suggest sporting of post surgical clothes.

What are surgical clothes and their benefits?

Surgical clothes are specifically designed apparels that are worn when surgical procedures and through the recovery method. They supply support to the part therefore serving to the surgical space to heal quicker. Surgical garments are absolutely necessary to carry out the surgical operations. These garments are as important as surgical instruments. Surgical bra for example is a very vital part of these garments.

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It is necessary to stay in mind once selecting a post operative surgical garment that the garment picked is suitable for the surgery and is of excellent size and work. You ought to invariably hunt down your surgeon’s recommendation whereas taking this call. As they are to be worn for long term periods, you want to purchase them from a corporation that manufactures and makes a specialty of it.

These clothes are particularly medically created providing long sturdiness and luxury. The material content used is Lycra, nylon, cotton or mixture of these with or while not further layers. These are usually machined wash-and-wear however to safeguard its integrity, exploitation of bleach or cloth chemical is to be avoided. Miller Medical is the best resource for compression stockings, knee high compression stockings and thigh high compression stockings. We provide first-rate service to our customers, giving them excellent products with knowledgeable information when needed.

Apart from giving support, the advantages of sporting it embody exaggerated blood flow to the surgical areas, reducing swelling and flushing out harmful fluids and thereby fast the healing method. Non healthful uses of surgical compression clothes embody body shaping, slimming and sculpting. While not having any quite cosmetic surgery, these act as a valuable tool in contouring the body. Liposuction Equipment Cart is designed to fit over most aspirator models. It is made from steel and powder coated for protection. Smooth finish makes cleanup simple. We provide first-rate service to our customers, giving them excellent products with knowledgeable information when needed.

Surgical undergarment, a requirement when augmentation

It provides comfort, reduces pain and permits the muscles and tissues to heal properly round the implants. Not sporting these might lead the implants to become uneven. Some physicians do not think about of sporting this post surgery therefore you want to consult your surgeon and provide your preference. These garments are being used for cosmetic surgery training and other types of trainings. Live surgery workshops is one such example. Miller Medical is the premier provider for disposable surgical supplies and equipment. We provide first-rate service to our customers, giving them excellent products with knowledgeable information when needed.

Surgical instruments

To help the plastic and cosmetic surgeons with the surgery, several surgical instruments are accessible. Some unremarkably used ones are clicker lock, horseshoe syringe lock, fat syringe injection lock, syringe locks, syringe topnotch and plenty of additional. a number of the instruments are not reusable and should be disposed of properly to avoid spreading of infections. Miller Medical offer Surgical Bra. It is appropriate for medical procedures of the breast including augmentation, fat injection, or reduction. We provide first-rate service to our customers, giving them excellent products with knowledgeable information when needed.

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Wikinews interviews Richard H. Clark, independent candidate for US President

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Tuesday, February 19, 2008

While nearly all cover of the 2008 Presidential election has focused on the Democratic and Republican candidates, the race for the White House also includes independents and third party candidates. These parties represent a variety of views that may not be acknowledged by the major party platforms.

As a non-partisan news source, Wikinews has impartially reached out to these candidates, throughout the campaign. The most recent of our interviews is Gaithersburg, Maryland’s Richard H. Clark (b. 1960), a senior software engineer and member of MENSA.


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5-year old American girl dies after visiting the dentist

Author:  |  Category: Uncategorized

Friday, September 29, 2006

Diamond Brownridge, a 5-year old girl from Chicago, Illinois, has died after a visit to the dentist. Children’s Memorial Hospital officials say that the girl was rushed to the hospital when she never woke up after being sedated for a dental procedure. She had been in a coma, on life support, since being admitted to the hospital early in the weekend.

“She passed very peacefully and beautifully,” said the hospital in a statement that the family issued.

Ommettress Travis, the mother of the girl, was asked not to remain inside the room while dentists were operating on the girl to repair two cavities and to have at least two caps replaced. Travis says after thirty minutes she was asked to come back in and found Brownridge not breathing, in the dentist chair.

Hicham Riba, a specialist and professional in anesthesia, who was also licensed, was the dentist in charge of the procedure.

“My family and I are so sad. May God bless Diamond and her family. Every time you have a tragedy like this, you pray more. I don’t think I will ever go back to a normal life after an experience like this,” Riba said in a statement on Wednesday, September 28.

According to the family, the girl had been given at least a triple dose of medicine that sedated her. Those drugs include: nitrous oxide gas, a single dose of an “oral agent” and an IV.

A judge has ordered that all equipment and materials used during the operation be protected and examined. The girl’s medical records have also been ordered to be examined.

There is no word on whether or not any charges will be filed against Riba or any of the dentist’s staff.

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Hire A Battle Savvy Chartered Accountant

Author:  |  Category: Accounting Firm

Hire A Battle Savvy Chartered Accountant



Chartered accountants in Hove possess one of the most prestigious credentials in the world. They pass through extremely difficult and challenging courses and examinations in order to get admittance into one of the famous chartered societies. Each chartered accountant has completed a rigorous two-year postgraduate program, which he performs at the same time as getting real-world experience. For these reasons, he is in the highest demand for accountants.

Accountants in general are in demand. The graduation of qualified accountants has not kept up with the need for those accountants in industry. Chartered accountants in Hove are even more in demand because of their stellar qualifications. Chartered accounts have gone on to become famous and influential business leaders. They have become CEO s in some of the biggest companies in the world.

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A company would be lucky to employ a chartered accountant, even fresh from his graduate studies. Once a chartered accountant has worked for several companies, and has some years of experience, he becomes a powerful resource. His training and analytic skills combined with his experience dealing with the most challenging accounting problems in the real world make him suitable to deal with the most complex financial organizations.

The resources available to chartered accountants in Hove are impressive. He is at his most valuable when presented with a difficult financial problem. His training qualifies him to deal with all but the most difficult financial problems. If the difficulty of a problem surpasses his training, then he has years of hard-won experience to draw from. In the rare event that a problem surpasses even that combination of training and experience, the chartered accountant can network with other chartered accountants in his society. With these resources, he is able to deal with almost any problem or situation imaginable.

One of the most specific talents of an experienced chartered accountant is his ability to present information in a compelling way. The complete responsibilities of an accountant are both internal and external. This means that an accountant must effectively deal with internal responsibilities such as gather financial information, collate it, and submit it to the proper authorities. However, it does not end there. He must also deal with the external presentation of the data, such as making presentations at board meetings, reporting to regulatory agencies, and speaking to stockholders. In these activities, he must engender confidence, project experience, and speak with authority.

If you need an accountant to deal with financial activities at this level, be sure to consider chartered accountants in Hove. Chartered accountants are the men to turn to for the most complex and challenging situations.

Aaron Hank is offering Professional advice is vital for successful financial planning.

Chartered Accountants In Hove


Accountants in Brighton and Hove

Please click on the links for further information and how to get in touch.

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Category:August 10, 2006

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Wikinews interviews John Wolfe, Democratic Party presidential challenger to Barack Obama

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Sunday, May 20, 2012

U.S. Democratic Party presidential candidate John Wolfe, Jr. of Tennessee took some time to answer a few questions from Wikinews reporter William S. Saturn.

Wolfe, an attorney based out of Chattanooga, announced his intentions last year to challenge President Barack Obama in the Democratic Party presidential primaries. So far, he has appeared on the primary ballots in New Hampshire, Missouri, and Louisiana. In Louisiana, he had his strongest showing, winning 12 percent overall with over 15 percent in some congressional districts, qualifying him for Democratic National Convention delegates. However, because certain paperwork had not been filed, the party stripped Wolfe of the delegates. Wolfe says he will sue the party to receive them.

Wolfe will compete for additional delegates at the May 22 Arkansas primary and the May 29 Texas primary. He is the only challenger to Obama in Arkansas, where a May 10 Hendrix College poll of Democrats shows him with 38 percent support, just short of the 45 percent for Obama. Such an outing would top the margin of Texas prison inmate Keith Russell Judd, who finished 18 percent behind Obama with 41 percent in the West Virginia Democratic primary; the strongest showing yet against the incumbent president. Despite these prospects, the Democratic Party of Arkansas has already announced that if Wolfe wins any delegates in their primary, again, due to paperwork, the delegates will not be awarded. Wolfe will appear on the Texas ballot alongside Obama, activist Bob Ely, and historian Darcy Richardson, who ended his campaign last month.

Wolfe has previously run for U.S. Congress as the Democratic Party’s nominee. On his campaign website, he cites the influence “of the Pentagon, Wall Street, and corporations” on the Obama administration as a reason for his challenge, believing these negatively affect “loyal Americans, taxpayers and small businesses.” Wolfe calls for the usage of anti-trust laws to break up large banks, higher taxes on Wall Street, the creation of an “alternative federal reserve” to assist community banks, and the implementation of a single-payer health care system.

With Wikinews, Wolfe discusses his campaign, the presidency of Barack Obama, corporations, energy, the federal budget, immigration, and the nuclear situation in Iran among other issues.

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