Search Engine Optimization (Seo)

Author:  |  Category: Insurance

Submitted by: Dev Kumar Dev Kumar

First of all we have to know the meaning of search engine optimization. In more generic terms search engine optimization is the term used to make your website easy to read by search engines like Google, yahoo, MSN and others. Search engines are one of the primary ways that Internet users find Web sites. That’s why a Web site with good search engine listings may see a dramatic increase in traffic.

Search engine optimization is many things; it is an art and a science. SEO is creative and technical. It is logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaired SERPS Traditionally, this has meant aiming for no-1, or top ten positions in Google but SEO has evolved and now a SEO needs to be more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analysing competition, traffic and analytics, and converting traffic to leads and sales.


We can also say that in another way – Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that, that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

The most obvious advantage of SEO is the cost, whereas PPC involves payment every time a user clicks on your advertisement, SEO is free. Not only that, but once your site has been optimized, you will see the positive results for a long time while on using PPC, the results cease as soon as you stop paying for them. So, you should take advantage of email marketing and SEO to conquer your business opportunities and seek global advantage

Aim – The main aim of search engine optimization is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore the SEO work is driving traffic to the website and subsequently increases sales. Ultimately we can say that this has meant aiming for no-1, or top ten positions in Google.

About the Author: Delhi SEO Services & Internet Marketing is a new and energetic company in delhi.this company launched in January 10th 2011 this company website is


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